You receive what seems like a dream inquiry, but you hear it again on the sales call - “I can’t afford it, thats out of our budget”. And so you think you need to lower your prices or offer discounts. But no, you don't. Its not that your audience can't afford $10K+ Reader, it's that they don't understand the value of investing $10K in your services. Back in 2020, fresh off my maternity break, I sent a $14K proposal to a TV-famous wedding dress designer. We’re talking about a celebrity with a...
3 months ago • 2 min read
Hey Reader I 'll keep this one short and direct. The designers booking $10K projects right now are not the most AI-fluent ones in the room.🤷♀️They're the most visible ones. They're having conversations. Following up. Showing up consistently in front of the exact people who need what they offer. That's the work. Designers are spending entire weeks buried in tutorials, tool comparisons, and "just figuring out this one feature" and wondering why the pipeline is dry. If your goal for the next 30...
4 months ago • 1 min read
Want to show up differently in your design studio in 2026? Start with your mindset. As I reflected on 2025, I had a few honest lessons that I wanted to share with design studio owners. And what started as one email, is now a series of emails coming your way this week. Here's email #2. Hey Reader, As I said in email #1, following my intuition at the start of 2025, I didn’t make a big plan. No big revenue goals. No fancy strategies. No color-coded calendar. I chose less structure, more space....
8 months ago • 2 min read
Happiest New Year to you my friend. As I reflected on 2025, I had a few honest lessons that I wanted to share with design studio owners. And what started as one email, is now a series of emails i'll be sending this week ;) Keep your eyes peeled. Here's email #1. At the start of 2025, I felt a kind of lightness in me that I hadn't felt in a while. 2024 had been my biggest year in business yet. And, I had just crossed $1M in lifetime sales as a Solopreneur—a milestone I quietly celebrated with...
8 months ago • 2 min read
Pre-S: I am hosting a LIVE workshop on Sep 19, Thursday on how to raise your prices and consistently book $10K websites. Sign up here! Hey Reader, How would your business and life change if you started charging $10k for your website projects!? No, seriously, take a moment to *really* think about it. -Would you be able to retire your spouse from a job that they don't love? -Would you be able to spend more time with your kids, away from your computer with fewer projects? - Would you be able to...
about 2 years ago • 3 min read
Hey Reader I've been MIA in your inbox for a while, but I am back :) How are you? To refresh your memory, I am the designer behind Pinkpot Studio where we build incredible Shopify websites for product-based businesses. In the past few years, I made significant changes to my business model to be able to spend more time with my family, and my son, traveling and less time working. And it truly has paid off. I've been able to build a profitable and sustainable business while working 4 hours a...
almost 3 years ago • 2 min read
Happy Friday Reader!! I talk about running a profitable design studio working 4 hours per day. Many of you may be *eyeroll* - that sounds too good to be true! I understand cuz I never thought that possible either. But hey!! it's been 3 years and it's sailing as smooth as ever. Plus several clients inside the High-end Web Designer program are doing it too - so it works and can totally work for you too! Its absolutely possible for you to run a highly profitable design studio while working 4...
about 3 years ago • 2 min read
Hey Reader!! I'll keep this short and sweet. Enrollment for The High-end Web Designer Program is closing in just a few hours :) We have had some incredible designers join us inside the program these past few days. And we'd love to work with YOU! 👉 If you are ready, enroll here before the price goes up! I know you've been thinking about it, you see the value, you see the ROI and you can see your business transforming inside the HEWD. You want to join so bad but you are scared. You are worried...
about 3 years ago • 1 min read
We are in the home stretch!!⚡️The High-end Web Designer enrollment will be closing today, Wednesday, Aug 2 at 9 pm PST! Price goes up by $500 permanently after this + you get an extra, free month ($850 value) in the program. So don't miss it! 👉 Click here to join us before the price goes up! Hi Reader! We've had incredible designers join HEWD the past few days, but some of you are still on the fence. Many of you feel like you need to have XYZ in place so you feel ready to join the program....
about 3 years ago • 2 min read